Jamie Metcalfe Coaching
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Manage your identity shift from SME to leader

Be change ready. Lead with clarity and confidence.

For emerging tech leaders navigating the move from individual contributor to impactful leader. Grounded, relatable coaching from someone who's led the teams you're stepping up to lead.

Book a Free 30-Minute Coaching Call →
Jamie

You're great at what you do. Now you've been promoted, or you're ready to be. But the rules for success have changed.

Leadership isn't just a promotion. It's a shift in identity, and it's OK not to have it all figured out. You're not alone. That's where I can help.

Book a Free 30-Minute Coaching Call →

"Adapt what is useful, reject what is useless, and add what is specifically your own."

Bruce Lee
That's the philosophy behind every session.
Who I've helped

A selection of the leaders I've coached

"Jamie was the first leader I had who truly embraced modern leadership, agile ways of working, and a people-first approach. His coaching helped me lead with confidence and an outcome-focused mindset."

Bob Watts
Engineering Manager, SEEK

"Jamie's deep knowledge and calm, supportive demeanour helped me navigate constant change while leading a delivery team. He was my sounding board and close ally as we built a high-performing culture."

Campbell Love
Principal Business Analyst, SEEK
Who this is for
Recently transitioned
into a leadership role
Navigating your identity
shift from IC to leader
Now leading your former
peer group directly
About to interview
for a leadership role
An existing manager
wanting to level up
Manage up effectively
while leading your team
Jamie
Grounded, relatable, proven

I've spent over 20 years helping digital and technology teams thrive, as Acting Engineering Director, Head of Engineering, Head of Digital and Snr Delivery Manager at leading digital agencies and client-side organisations, big and small.

Now I'm helping new and emerging leaders do the same. Coaching that's practical, thoughtful, and built around you.

Clarity first, then change.
Where you are right now

An honest read on your current role, standing and headspace. No assumptions.

What the real struggle is

Naming the actual challenge, not the symptom you've been managing around it.

What you want to change

What to start, stop or improve, and what's next.

What we work on

Your Leadership

Continued coaching support and leadership development, at your pace, the foundation everything else builds on.

Leading former peers Navigating conflict Giving critical feedback Running effective 1:1s Building your leadership identity Controlling your calendar Urgency vs importance

Promotion

Supporting you ahead of your promotion: building the case, and the confidence, before the conversation.

Managing up Building your leadership identity Delegating without micromanaging

Interview Prep

Interview preparation and key question role-playing, so you walk in ready.

Interview & promotion readiness Stepping into a new role Hiring SMEs different to you
Services

Single Coaching Session

$175 AUD / one-off

A focused session to name what's really going on, and leave with a concrete next step.

Book This Session
Most popular

Manager-Ready Program

$449 AUD / 3 sessions

Three sessions of structured 1:1 coaching to move from ready-in-theory to ready-in-practice.

Start This Program →

Let's turn your potential into impact.

Right now. Together. Book a free, no-pressure 30-minute call to talk about where you're at.

Book a Free 30-Minute Coaching Call →